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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation,...
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Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
schovat popis
- Nakladatel: McGraw-Hill Education - Europe
- Kód:
- Rok vydání: 2016
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 336
- Šířka balení: 23.2 cm
- Výška balení: 18.9 cm
- Hloubka balení: 1.4 cm
- Váha balení: 504 g
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