Košík
zboží
(prázdné)
Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
číst celé
Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.
schovat popis
- Nakladatel: Little, Brown Book Group
- Kód:
- Rok vydání: 2008
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 320
- Šířka balení: 12.7 cm
- Výška balení: 19.8 cm
- Hloubka balení: 2 cm
- Váha balení: 266 g
Recenze