Košík
zboží
(prázdné)
This book focuses on the concept of brand hate and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution...
číst celé
This book focuses on the concept of brand hate and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
schovat popis
- Nakladatel: Springer International Publishing AG
- Kód:
- Rok vydání: 2016
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 141
- Šířka balení: 21.8 cm
- Výška balení: 15.7 cm
- Hloubka balení: 1.1 cm
- Váha balení: 580 g
Recenze