Košík
zboží
(prázdné)
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into...
číst celé
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
schovat popis
- Nakladatel: Emerald Publishing Limited
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 264
- Šířka balení: 23.7 cm
- Výška balení: 16 cm
- Hloubka balení: 2.2 cm
- Váha balení: 544 g
Recenze