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\nThis highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.\n
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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
\n schovat popis- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2024
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 346
- Šířka balení: 19 cm
- Výška balení: 24.5 cm
- Hloubka balení: 1.5 cm
- Váha balení: 798 g
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