Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.
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Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.
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