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\nA recent coinage within international relations, \"nation branding\" designates the process of highlighting a country\'s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an...
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A recent coinage within international relations, \"nation branding\" designates the process of highlighting a country\'s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept.
\n schovat popis- Nakladatel: Berghahn Books
- Kód:
- Rok vydání: 2020
- Jazyk: Angličtina
- Vazba: Soft
- Počet stran: 300
- Šířka balení: 22.7 cm
- Výška balení: 15.2 cm
- Hloubka balení: 2.6 cm
- Váha balení: 408 g
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