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\nFor any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience...
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For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience Model (CXM).
\n schovat popis- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2022
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 110
- Šířka balení: 21.3 cm
- Výška balení: 13.7 cm
- Hloubka balení: 1 cm
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