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(prázdné)
\nPresents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with...
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Presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, and consumer cognitions and affect.
\n schovat popis- Nakladatel: American Psychological Association
- Kód:
- Rok vydání: 2022
- Jazyk: Angličtina
- Vazba: Firma
- Počet stran: 778
- Šířka balení: 28.6 cm
- Výška balení: 22.7 cm
- Hloubka balení: 4.9 cm
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