Košík
zboží
(prázdné)
Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.
číst celé
Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.
schovat popis
- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2008
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 576
- Šířka balení: 24.2 cm
- Výška balení: 18.9 cm
- Hloubka balení: 3.4 cm
- Váha balení: 1.1 kg
Recenze