Košík
zboží
(prázdné)
A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world...
číst celé
A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.
schovat popis
- Nakladatel: Rowman & Littlefield
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 256
- Šířka balení: 36.7 cm
- Výška balení: 18.8 cm
- Hloubka balení: 1.9 cm
- Váha balení: 666 g
Recenze