Recenze Marketing the 21st Century Library

Introduction Definitions What to market and why History of library marketing Creating a marketing plan Mission/vision statements SWOT Analysis Market Research Implementation Part one - Launching promotional initiatives Recruiting students Using social media Posters, flyers, table tents Campus radio and newspapers Collaborating on special events Bringing faculty on board: In-servicing Department meetings Faculty council and faculty senate meetings Co-authoring and research services Part two - Resources and services Electronic assets Print lives Research assistance Outreach Assessment Part three - Marketing a profession§ schovat popis