Contents: Melissa Aronczyk/Devon Powers: Introduction: Blowing Up the Brand - Celia Lury/Liz Moor: Brand Valuation and Topological Culture - John Corner: Promotion as Institutionalized Deception: Some Coordinates of Political Publicity - Jefferson Pooley: The Consuming Self: From Flappers to Facebook - Arlene Davila: A Nation of Shop 'til You Drop Consumers? On the Overspent Puerto Rican Consumer and the Business of Shopping Malls - Miriam Greenberg: Branding, Crisis, and Utopia: Representing New York in the Age of Bloomberg - Hongmei Li: From Chengfen to Shenjia : Branding and Promotional Culture in China - Graham Knight: Activism, Branding, and the Promotional Public Sphere - Alison Hearn: Through the Looking Glass: The Promotional University 2.0 - Gabriele Cosentino/Waddick Doyle: Silvio Berlusconi, One Man Brand - Mary Ebeling: Marketing Chimeras: The Biovalue of Branded Medical Devices - Sarah Banet-Weiser/Marita Sturken: The Politics of Commerce: Shepard Fairey and the New Cultural Entrepreneurship - Devon Powers: Strange Powers: The Branded Sensorium and the Intrigue of Musical Sound - Jonathan Gray: Texts that Sell: The Culture in Promotional Culture.