Košík
zboží
(prázdné)
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses...
číst celé
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
schovat popis
- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 370
- Šířka balení: 19 cm
- Výška balení: 23.5 cm
- Hloubka balení: 2.1 cm
- Váha balení: 732 g
Recenze