zboží
(prázdné)
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
číst celé
When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
schovat popis
- Nakladatel: Cambridge University Press
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 808
- Šířka balení: 15.9 cm
- Výška balení: 23.5 cm
- Hloubka balení: 4.1 cm
- Váha balení: 1.2 kg
Recenze