zboží
(prázdné)
Exploring the Brain.- Consumption as Feelings.- Neural Underpinnings of Risk Handling, Developing Preference and Choosing.- Neural Bases for Segmentation and Positioning.- Applying Neuroscience and Biometrics to the Practice of Marketing.
číst celé
Exploring the Brain.- Consumption as Feelings.- Neural Underpinnings of Risk Handling, Developing Preference and Choosing.- Neural Bases for Segmentation and Positioning.- Applying Neuroscience and Biometrics to the Practice of Marketing.
schovat popis- Nakladatel: Springer, Berlin
- Kód:
- Rok vydání: 2016
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 273
- Šířka balení: 15.8 cm
- Výška balení: 23.3 cm
- Hloubka balení: 1.4 cm
- Váha balení: 456 g
Recenze