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(prázdné)
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business...
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This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
schovat popis- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 1996
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 296
- Šířka balení: 15.9 cm
- Výška balení: 23.5 cm
- Hloubka balení: 1.9 cm
- Váha balení: 454 g
Recenze