Košík
zboží
(prázdné)
Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
číst celé
Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.
schovat popis
- Nakladatel: Bocconi University Press
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 372
- Šířka balení: 23.1 cm
- Výška balení: 15.1 cm
- Hloubka balení: 3.1 cm
- Váha balení: 572 g
Recenze