Košík
zboží
(prázdné)
Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.
číst celé
Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.
schovat popis
- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 256
- Šířka balení: 15.5 cm
- Výška balení: 23.7 cm
- Hloubka balení: 2.2 cm
- Váha balení: 446 g
Recenze