Košík
zboží
(prázdné)
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more...
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In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
schovat popis
- Nakladatel: Rowman & Littlefield
- Kód:
- Rok vydání: 2016
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 222
- Šířka balení: 23.7 cm
- Výška balení: 16.1 cm
- Hloubka balení: 0.2 cm
- Váha balení: 492 g
Recenze