Košík
zboží
(prázdné)
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique...
číst celé
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
schovat popis
- Nakladatel: Palgrave USA
- Kód:
- Rok vydání: 2008
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 240
- Šířka balení: 15.5 cm
- Výška balení: 23.3 cm
- Hloubka balení: 2.3 cm
- Váha balení: 598 g
Recenze