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(prázdné)
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes...
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
schovat popis
- Nakladatel: Palgrave Macmillan
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Brožovaná / brožovaná
- Počet stran: 272
- Šířka balení: 23.3 cm
- Výška balení: 15.7 cm
- Hloubka balení: 1.4 cm
- Váha balení: 452 g
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