Košík
zboží
(prázdné)
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.
číst celé
The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. --Scott G.
schovat popis
- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2007
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 368
- Šířka balení: 16.9 cm
- Výška balení: 24.5 cm
- Hloubka balení: 2.4 cm
- Váha balení: 622 g
Recenze