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Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why?...
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Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
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- Nakladatel: Harvard Business Review Press
- Kód:
- Rok vydání: 2009
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 208
- Šířka balení: 15.2 cm
- Výška balení: 21.7 cm
- Hloubka balení: 2.1 cm
- Váha balení: 334 g
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