Using a simple cookbook model, this book helps readers identify the ingredients missing from their marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. It also helps readers learn how to choose the best marketing...
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Using a simple cookbook model, this book helps readers identify the ingredients missing from their marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. It also helps readers learn how to choose the best marketing tactics for their situation and personality.
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