Košík
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(prázdné)
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
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In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
schovat popis
- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2003
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 224
- Šířka balení: 22.1 cm
- Výška balení: 15.1 cm
- Hloubka balení: 2.2 cm
- Váha balení: 498 g
Recenze