Košík
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(prázdné)
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a...
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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
schovat popis
- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2002
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 264
- Šířka balení: 15.6 cm
- Výška balení: 23.4 cm
- Hloubka balení: 1.4 cm
- Váha balení: 426 g
Recenze