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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
schovat popis
- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 496
- Šířka balení: 19 cm
- Výška balení: 24.5 cm
- Hloubka balení: 2 cm
- Váha balení: 836 g
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