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(prázdné)
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller The Brand Gap, this title illustrates the first discipline for building a...
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In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller The Brand Gap, this title illustrates the first discipline for building a high-performance brand-radical differentiation.
schovat popis
- Nakladatel: Pearson Education (US)
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 192
- Šířka balení: 13.4 cm
- Výška balení: 20.2 cm
- Hloubka balení: 1.4 cm
- Váha balení: 314 g
Recenze