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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live...
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
schovat popis
- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 192
- Šířka balení: 13.6 cm
- Výška balení: 18.7 cm
- Hloubka balení: 1.8 cm
- Váha balení: 240 g
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