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Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
číst celé
Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.
schovat popis
- Nakladatel: Hodder And Stoughton Ltd.
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 304
- Šířka balení: 15.3 cm
- Výška balení: 23.1 cm
- Hloubka balení: 2.2 cm
- Váha balení: 468 g
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