Discover why some ideas and products spread

Contagious is a book by Jonah Berger that explains why some things become popular and are shared by people, while others remain largely unnoticed. You will learn about the principles that can influence the spread of information, products, and ideas, and how to think about them when creating and communicating.

This publication is suitable for anyone interested in marketing, communication, social influence, and content dissemination. The book offers insight into the factors that can contribute to something being talked about and passed on-whether it's brands, campaigns, projects, or ideas.

In an environment where audience attention is limited, understanding these principles can be useful for planning communication and crafting messages. Whether you are a content creator, marketer, or entrepreneur, Contagious can broaden your perspective on how ideas and information spread.

Why choose this book?

A clear approach to the topic of how information and ideas spread

• Practical prompts usable in marketing and communication (depending on the situation and target audience)
• Inspiration for creating shareable content and working with messaging
• Examples and principles applicable across industries
• An expanded perspective on social influence and “viral” spread

Product features

• Book focused on marketing, communication, and the spread of ideas
• Suitable for a wide range of readers - from beginners to professionals
• Offers concepts that can be adapted to various fields and projects
• Helps better understand how sharing and "word of mouth" can work
• Can complement your marketing strategy or personal development