Recenze Consumer Behavior, with DDB LifeStyle Study Data Disk CD

Part I. Introduction§Chapter 1. Introduction§§Part II. External Influences§Chapter 2. Cross-cultural Variations in Consumer Behavior§Chapter 3. The Changing American Society: Values§Chapter 4. The Changing American Society: Demographics§Chapter 5. The Changing American Society: Subcultures§Chapter 6. The American Society: Family and Households§Chapter 7. Group Influence on Consumer Behavior§§Part III. Internal Influences§Chapter 8. Perception§Chapter 9. Cross-cultural Variations in Consumer Behavior§Chapter 10. Motivation, Personality, and Emotion§Chapter 11. Attitudes and Influencing Attitudes§Chapter 12. Self-Concept and Lifestyle§§Part IV. Consumer Decision Process§Chapter 13. Situational Influences§Chapter 14. Consumer Decision Process and Problem Recognition§Chapter 15. Information Search§Chapter 16. Alternative Evaluation and Selection§Chapter 17. Outlet Selection and Purchase§Chapter 18. Post-Purchase Processes, Customer§Satisfaction, and Customer Commitment§§Part V. Organizations as Consumers§Chapter 19. Organizational and Buyer Behavior§Chapter 20. Marketing Regulation and Consumer Behavior schovat popis