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Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for...
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Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
schovat popis- Nakladatel: Oxford University Press
- Kód:
- Rok vydání: 2020
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 256
- Šířka balení: 23.3 cm
- Výška balení: 15.6 cm
- Hloubka balení: 1.7 cm
- Váha balení: 404 g
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