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(prázdné)
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices.
číst celé
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices.
schovat popis- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 156
- Šířka balení: 23.6 cm
- Výška balení: 16.3 cm
- Hloubka balení: 1.4 cm
- Váha balení: 542 g
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