Košík
zboží
(prázdné)
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of...
číst celé
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
schovat popis
- Nakladatel: Palgrave USA
- Kód:
- Rok vydání: 2003
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 179
- Šířka balení: 16.1 cm
- Výška balení: 24.1 cm
- Hloubka balení: 2 cm
- Váha balení: 466 g
Recenze