Košík
zboží
(prázdné)
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
číst celé
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more.
schovat popis
- Nakladatel: Pearson Education (US)
- Kód:
- Rok vydání: 2004
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 288
- Šířka balení: 22.9 cm
- Výška balení: 15.5 cm
- Hloubka balení: 1.6 cm
- Váha balení: 392 g
Recenze