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\nHarness the opportunities for marketing in the age of purpose and learn why it\'s so important to be a \'truth teller\' by creating authentic communication campaigns, generating honest content and avoiding accusations of \'purpose washing\'.\n
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Harness the opportunities for marketing in the age of purpose and learn why it\'s so important to be a \'truth teller\' by creating authentic communication campaigns, generating honest content and avoiding accusations of \'purpose washing\'.
\n schovat popis- Nakladatel: Kogan Page Ltd
- Kód:
- Rok vydání: 2021
- Jazyk: Angličtina
- Vazba: Soft
- Počet stran: 264
- Šířka balení: 23.2 cm
- Výška balení: 15.6 cm
- Hloubka balení: 1.9 cm
- Váha balení: 408 g
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