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(prázdné)
\nPresenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand\'s identity.\n
číst celé
\n
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand\'s identity.
\n schovat popis- Nakladatel: SAGE Publications Ltd
- Kód:
- Rok vydání: 2021
- Jazyk: Angličtina
- Vazba: Soft
- Počet stran: 432
- Šířka balení: 23.1 cm
- Výška balení: 18.7 cm
- Hloubka balení: 2.4 cm
- Váha balení: 804 g
Recenze