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\nCrafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers\'...
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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers\' experiences.
\n schovat popis- Nakladatel: Emerald Publishing Limited
- Kód:
- Rok vydání: 2021
- Jazyk: Angličtina
- Vazba: Firma
- Počet stran: 256
- Šířka balení: 24 cm
- Výška balení: 16 cm
- Hloubka balení: 2 cm
- Váha balení: 496 g
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