This is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. It enables salespeople to build relationships successfully and create...
                        
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                                                                This is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. It enables salespeople to build relationships successfully and create value with customers.
                                                            
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