Košík
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(prázdné)
\nProvides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis,...
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Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
\n schovat popis- Nakladatel: SAGE Publications Inc
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Měkká
- Počet stran: 392
- Šířka balení: 18.7 cm
- Výška balení: 23.3 cm
- Hloubka balení: 2 cm
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