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\nIn a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained...
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In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.
\n schovat popis- Nakladatel: Business Expert Press
- Kód:
- Rok vydání: 2022
- Jazyk: Angličtina
- Vazba: Brožovaná / brožovaná
- Počet stran: 180
- Šířka balení: 22.7 cm
- Výška balení: 15.2 cm
- Hloubka balení: 1.5 cm
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