Košík
zboží
(prázdné)
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
číst celé
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
schovat popis
- Nakladatel: Palgrave Macmillan
- Kód:
- Rok vydání: 2013
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 210
- Šířka balení: 16.6 cm
- Výška balení: 22.7 cm
- Hloubka balení: 1.8 cm
- Váha balení: 408 g
Recenze