Discover how to truly improve services and customer satisfaction!

This is Service Design Doing is a groundbreaking book that shows you how to implement service design in your organization so that it becomes genuinely customer-oriented. Learn how to transform services and processes step by step to meet your customers' needs and thereby increase their satisfaction and loyalty.

This comprehensive guide offers not only the theoretical foundations but, above all, practical instructions and procedures on how to design, test, and refine services. It helps you easily understand how to combine creativity with efficiency in service design and how to strengthen collaboration between teams and with customers themselves.

The book is ideal for managers, designers, customer service specialists, and everyone who wants to bring change and innovation to their services, making them more user-friendly and straightforward.

Why choose this book?

• Practical approach: Learn methods you can apply immediately in your practice.
• Customer focus: The key to the success of any service.
• Support for team collaboration: How to effectively involve all stakeholders.
• Detailed methodology: From analysis through design to implementation.
• Improved service quality: Enhance the interaction between service providers and users.

Main features of the book

• Contains a comprehensive guide to service design
• Suitable for various types of organizations and services
• Clear and understandable explanations of the principles
• Examples and guides based on real-life situations
• Focused on practical application in everyday work