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\nIntegrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern...
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Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
\n schovat popis- Nakladatel: Intellect Books
- Kód:
- Rok vydání: 2021
- Jazyk: Angličtina
- Vazba: Měkká
- Počet stran: 176
- Šířka balení: 24.4 cm
- Výška balení: 17 cm
- Hloubka balení: 1.4 cm
Recenze