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\nAnthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as \"model...
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Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as \"model consumers,\" thereby legitimizing their presence in American popular culture.
\n schovat popis- Nakladatel: Duke University Press
- Kód:
- Rok vydání: 2015
- Jazyk: Angličtina
- Vazba: Měkká
- Počet stran: 328
- Šířka balení: 22.7 cm
- Výška balení: 15.2 cm
- Hloubka balení: 2.2 cm
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